EXPLORE UCALGARY (University of Calgary)
Brand & Editorial designer for Explore UCalgary — Provided creative direction for ‘Explore UCalgary’, a digital publication dedicated to promoting research at the University of Calgary.
Project managed Explore UCalgary’s creative deliverables from concept to end product.
Provided art direction for the Explore UCalgary magazine and all articles.
Ensured consistent application of brand guidelines.
Sourced and/or created photos or illustrations that directly align with, or are metaphorical to the articles.
Designed marketing creative for digital, print and outdoor advertising to promote the magazine, UCalgary research, and support all other content marketing pieces.